Video: New Audi S4 Commercial with 'quattro' Skier

More often than less, automakers try to demonstrate the qualities of a model by using anything other than the car itself. Such is the case with Audi's new 333HP S4 Sedan advert that features a skier tackling the steep, downhill streets of San Francisco to show the merits of the firm's quattro all-wheel drive system. Click through to watch the advert.

Via: Autoblog.it

Mitsubishi's Lancer Sportback "Birds and Bees" TV Ad too Spicy for Toddlers

In Europe, Mitsubishi has no problem being a tad provocative when it comes to getting the attention of buyers. As the company itself admits, even its vehicle names have turned a few heads, such as the 'FQ' badges to be found on the 'F***ing Quick' Lancer Evolution range. Now, Mitsubishi has readied a new spicy and in our opinion, humorous TV advert for the Lancer, called "Bees and Birds." The ad is due to air in the UK on Monday 9th February.

According to Mitsubishi, Clearcast, the company that is responsible for the pre-transmission examination and clearance of UK TV advertisements, has not approved the ad to be shown on TV before 9 o'clock. It goes without saying that Mitsubishi's intention was to create a bit of a buzz with the advert.

Lance Bradley, Mitsubishi's Director of Sales and Marketing said that, "Clearcast thought that the light-hearted innuendo throughout the ad could be seen as inappropriate � especially for younger viewers. We are happy to have the TV ad shown after the 9 o'clock watershed."

Honda's Down-Under 'Hybrid' Billboards

In an Australian media first, Honda has installed a series of massive 'hybrid' billboards that are illuminated by solar power and backed up by 'green' energy electric (hence the somewhat misleading 'hybrid' title), for its new Honda Accord Euro. In cooperation with outdoor advertising specialists, APN Outdoor, Honda has installed the solar panels on several of its Accord billboards around the country. "Honda's well-earned reputation for minimising its environmental impact made this opportunity very attractive," said Honda Australia Marketing Manager, John Pranger. "Our goal is to leave blue skies for our kids and harnessing natural energy sources goes a long way to achieve this."

Hyundai Genesis Coupe to Star in Race-Inspired Super Bowl Ads

Hyundai will air its first two television advertisements for the new 2010 Genesis Coupe during the Super Bowl XLIII on Sunday, February 1, 2009. The two distinct 30-second spots will see race driver Rhys Millen getting behind the wheel of the 306HP Genesis Coupe 3.8L V6. Millen will navigate the rear-wheel drive sports car around the 2.54-mile, 12-turn race track at Road Atlanta in Northeast Georgia to show off the Genesis Coupe's capabilities.

The first commercial that will air in the first half of the game will be choreographed to music performed by Yo-Yo Ma in the version. A second musical talent will be introduced in the following 30-second spot, featuring re-edited precision driving footage matched to a completely distinct soundtrack.

"Genesis Coupe is Hyundai's most dynamic performance car ever and it is the second-consecutive all-new model introduction from Hyundai to debut during the Super Bowl," said Joel Ewanick, vice president of Marketing, Hyundai Motor America. "So many elements come together in these advertisements that showcase the Genesis Coupe's design and performance that we know it will cast a halo over the entire brand."

Aside from the range-topping 3.8-liter V6 version, the Genesis Coupe will also be offered with a 30-mpg 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine producing 210 horsepower.